March 2025 brought a steady flow of developments across the automotive world, ranging from electric truck updates to bold new colors and Formula 1 announcements. As electrification continues to gain ground, brands are refining their strategies to deliver more variety, improved tech, and enhanced capability. Here’s a look at the key highlights from the past month, including GMC’s expanded Sierra EV lineup, Cadillac’s latest luxury SUV evolution, and Toyota’s fuel cell innovation.
GMC is rounding out its Sierra EV lineup with the addition of two new trims: the rugged AT4 and the more refined Elevation. These trims join the Denali, offering more choices for EV truck buyers. While pricing for Canada has yet to be released, the addition of these models reflects GMC's aim to meet a wider range of preferences in the premium electric truck segment. With the Sierra EV now available in three trims, the brand covers off-road enthusiasts, everyday users, and luxury-focused drivers alike.
Under the hood—or more accurately, under the floor—each Sierra EV trim features a range of battery configurations. The Elevation model can be equipped with either a Standard or Extended Range battery, while the off-road-oriented AT4 offers Extended or Max Range options. The Denali remains the most flexible, offering all three battery choices. Range estimates haven’t been finalized but are expected closer to the official launch. This layered approach gives buyers the flexibility to prioritize either performance or extended travel between charges.
The AT4 brings serious off-road chops to the EV truck space. It stands out with its lifted coil suspension, 35-inch tires, and a trim-exclusive Terrain Mode that fine-tunes off-road driving with advanced control features. Added capabilities like CrabWalk, Super Cruise driver assistance, and up to 12,200 pounds of towing capacity show GMC’s commitment to maintaining traditional truck functionality in an electric form. Meanwhile, the Elevation offers a more understated design with everyday practicality—highlighted by an 18-inch wheel setup, a large touchscreen interface, and optional fast-charging and power-out features.
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Cadillac introduced a long-wheelbase version of its electric Escalade this month, named the Escalade IQL. Building on the Escalade IQ’s design and architecture, the IQL stretches the vehicle’s profile to improve third-row comfort and increase cargo capacity. With over 4 inches of additional legroom and an extra inch of headroom in the back, the IQL is tailored for those who prioritize passenger space without sacrificing luxury or performance.
Performance also sees no compromise. Cadillac estimates the Escalade IQL will deliver up to 740 km of range on a full charge, powered by a system capable of 750 horsepower and 785 lb-ft of torque. Despite its size, the IQL can sprint from 0–96 km/h in under five seconds. Inside, the SUV features a 55-inch curved display, an available 40-speaker AKG audio system, and Super Cruise hands-free driving. With production slated to begin mid-year in Detroit, the IQL is poised to compete at the top of the luxury electric SUV market.
Jeep made a splash this March by bringing back its head-turning Mojito! green paint color, now available on the 2025 Gladiator for the first time and returning to the Wrangler after a seven-year hiatus. The bright, tropical hue joins another new green called ‘41, inspired by military olive drab. Mojito! is now part of Jeep’s growing roster of bold, limited-edition colors designed to express personality while complementing the brand’s adventurous DNA.
Both the Wrangler and Gladiator continue to lead in their respective classes when it comes to off-road capability. Jeep emphasizes that the Gladiator, now available in Mojito!, remains the most off-road-capable midsize pickup on the market, with top-tier payload, towing, and open-air driving features. The Mojito! color option is priced at a Canadian MSRP of $695.
Toyota continues to invest heavily in hydrogen technology and last month, the automaker unveiled its third-generation fuel cell system. Designed specifically to meet the needs of the commercial sector, the system brings major improvements in durability, efficiency, and cost. Compared to the previous version, the new system doubles longevity and increases cruising range by 20%, while being cheaper to produce.
Although it won’t hit the market until after 2026, Toyota plans to offer the system in a wide array of applications—from heavy-duty trucks to stationary generators and ships. The tech was unveiled at the Hydrogen & Fuel Cell Expo in Tokyo, reinforcing Toyota's broader strategy to build out a hydrogen ecosystem across key global markets.
Cadillac’s long-anticipated Formula 1 entry received the green light in March. The FIA confirmed the brand will join the grid in 2026 as the Cadillac Formula 1 Team, in partnership with TWG Motorsports. This move will expand the F1 roster to 11 teams and marks a return of a major American automaker to the sport's highest level. Development is already underway, with more than 300 personnel working across multiple U.S. and U.K. locations.
Cadillac aims to be a full-fledged “works” team, meaning it will not only build the car chassis but also develop its own power units. Their new V6 engine is currently in development, and a full integration of talent and technology is underway. Industry veterans Graeme Lowdon and Russ O’Blenes have been tapped to lead the team, signaling Cadillac’s serious ambitions on the global racing stage.
From new EV trims to high-performance SUVs and F1 dreams coming to life, March 2025 offered a snapshot of an auto industry in transition—balancing tradition with transformation.
Explore the latest in automotive innovation with The Humberview Group’s selection of hybrid and electric vehicles—where future-forward design meets dynamic performance.
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